Business Marketing: The Power of Story

Everyone has a story to tell. Join Plano Public Library this October and learn how to use your story to grow your business!

Business Marketing: The Power of Story

Haggard Library – Tuesday, October 18 – 6:30pm

Stories are one of the most powerful tools known to captivate the human brain. Learn how you can use story to clarify your message and attract the customers you want.

Presented by Debra Austin, Chaos2Results Business Coaching & Consulting


Library Resources

If you’re eager to learn more, check out these books, available in print and digital, at Plano Public Library:

This is Marketing by Seth Godin Print, eBook, eAudiobook
This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation

Marketing Made Simple by Donald Miller Print, eBook
This 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace

Building a Story Brand by Donald Miller eBook, eAudiobook
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses

Online Resources

At Plano Public Library, we are #MoreThanBooks! Check out these courses on marketing and storytelling on LinkedIn Learning – available for free with your Plano Public Library card:

Marketing to Humans

“Marketing can involve a lot of technology. But at the end of the day, it’s people that actually use our products and services. So why do some campaigns feel so unfriendly and uninspired? Marketers need to remember that we are marketing to humans.” – Stefan Mumaw, Director of Narrative Strategy at First Person

Storytelling for Business

“When we want to communicate information that’s meaningful to us, we usually tell a story. Human beings are storytelling animals. So if you want to communicate a message about your business, your product, or service via video, go the natural route: tell a story.” – Roger S. H. Schullman, Screenwriter, Teacher at USC, Certified Coach


Continue Learning

And of course, check out our other blog posts on Business & Career programming and resources. Also be sure to keep up to date with our Engage brochure, to make sure you don’t miss out on any of our other exciting programs here at Plano Public Library!

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