Business Marketing: The Power of Story
Everyone has a story to tell. Join Plano Public Library this October and learn how to use your story to grow your business!
Business Marketing: The Power of Story
Haggard Library – Tuesday, October 18 – 6:30pm
Stories are one of the most powerful tools known to captivate the human brain. Learn how you can use story to clarify your message and attract the customers you want.
Presented by Debra Austin, Chaos2Results Business Coaching & Consulting
Library Resources
If you’re eager to learn more, check out these books, available in print and digital, at Plano Public Library:
This is Marketing by Seth Godin Print, eBook, eAudiobook
This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation
Marketing Made Simple by Donald Miller Print, eBook
This 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace
Building a Story Brand by Donald Miller eBook, eAudiobook
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses
Online Resources
At Plano Public Library, we are #MoreThanBooks! Check out these courses on marketing and storytelling on LinkedIn Learning – available for free with your Plano Public Library card:
“Marketing can involve a lot of technology. But at the end of the day, it’s people that actually use our products and services. So why do some campaigns feel so unfriendly and uninspired? Marketers need to remember that we are marketing to humans.” – Stefan Mumaw, Director of Narrative Strategy at First Person
“When we want to communicate information that’s meaningful to us, we usually tell a story. Human beings are storytelling animals. So if you want to communicate a message about your business, your product, or service via video, go the natural route: tell a story.” – Roger S. H. Schullman, Screenwriter, Teacher at USC, Certified Coach
Continue Learning
And of course, check out our other blog posts on Business & Career programming and resources. Also be sure to keep up to date with our Engage brochure, to make sure you don’t miss out on any of our other exciting programs here at Plano Public Library!
