Small Business: Digital Presence

Team up with like-minded business people, start-ups and aspiring entrepreneurs at our Team Up for Entrepreneurial Success (TUES) monthly meetup. Meetings offer opportunities for networking, problem-solving, access to resources and coaching with SCORE Dallas Mentors, subject matter experts and Plano Library staff. Group discussion follows a brief business-focused presentation. Bring your challenges to the group for input, resources and solutions.

The next TUES meeting is on Tuesday, June 27 from 6:30-8pm at Haggard Library. SCORE Dallas Mentors will be discussing the digital presence of your business. Register for TUES here.

Looking to boost your digital presence skills? Check out these resources from the library:

Online Classes

Here are recordings of library workshops relating to business and digital presence:

• Business Tips & Tricks with LinkedIn series
• Get Your Business on Google Search and Maps
• Building Your Brand
• Canva series
• Creating a Store in a Digital Marketplace
• Promote Your Business on Social Media

---

Digital Marketing Tutorials

LinkedIn Learning and Udemy are two online training resources that are available for you to use with your Plano Public Library card. Tutorials on these sites are updated frequently and are taught by industry experts.

Digital Marketing Trends | LinkedIn Learning

Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers.

Digital Marketing Tools and Services | LinkedIn Learning

Anson presents industry-leading solutions for social media marketing; digital advertising; content creation and curation; team collaboration; advanced analytics; affiliate and influencer marketing; and search engine optimization (SEO).

Social Media Marketing Foundations | LinkedIn Learning

Learn how to develop a plan to guide your social media activities. Find out how to use reporting to better direct future social media activities and demonstrate your results to stakeholders. Explore the value of crafting personas, choosing the right social networks, and publishing engaging social content. Discover ways social media can help you interact with customers.

LinkedIn Marketing: A Beginner’s Guide to LinkedIn Success! | Udemy

Elevate your LinkedIn profile and reach new heights with LinkedIn Ads. Whether you’re a complete beginner or just looking to brush up on your skills, our course has everything you need to become a LinkedIn superstar.

YouTube Marketing 2023 | Udemy

Learn how to become a famous influencer through YouTube or grow your corporate brand: YouTube Ads, YouTube SEO, YouTube Automation, YouTube Video Editing

TikTok Marketing: A Beginner’s Guide to Become a TikTok Pro! | Udemy

Say goodbye to TikTok’s confusion and annoyance and welcome dominance! You’ll learn how to set up your profile, create a winning marketing plan, and dance your way to TikTok glory with the help of our super guide.

The Marketing Management Masterclass | Udemy

Marketing Management Masterclass is a comprehensive course designed to teach you the fundamentals of marketing, as well as advanced marketing techniques and strategies that you can use to improve your business. This course covers everything you need to know about marketing, from understanding your target audience to creating a marketing plan and measuring the success of your marketing efforts.

The Shorts Film School: YouTube, Instagram Reels, TikTok+ | Udemy

Are you struggling to keep up with the latest social media trends on Instagram, TikTok, and YouTube? But you want to grow your brand to grow a business, increase your earnings, or simply connect with more people? Whether you’re a personal brand or a business looking to jumpstart your Instagram, YouTube, Facebook or even TikTok channels, this is the perfect course for you.

---

Latest in Marketing Books

Marketing for Dummies by McMurtry, Jeanette Maw Print

Marketing is changing, and you’ll need todays techniques to make the most of every marketing dollar. Whether you’re a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.

Digital Marketing All-in-One by Diamond, Stephanie Print

In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits.

Creating Superfans: How to Turn your Customers into Lifelong Advocates by Hodak, Brittany Print

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of superfandom.

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization by Jenkins, Andrew Print

Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success.